The challenge: The Training Department of the SEIU came to me looking for help in coming up with a strategy and a roadmap for an online learning platform to train employees and members all over the country.
The solution: After extensive research of organizational requirements, member needs, and the landscape of online learning tools, I put together a strategic roadmap for the SEIU to assist them in defining what they needed. The roadmap helped them to determine requirements, including platform, content, and recommended site architecture; clarify next steps; budget for the project; and hire an agency to build the platform.
The challenge: The Training Department of the SEIU came to me looking for help in coming up with a strategy and a roadmap for an online learning platform to train employees and members all over the country.
The solution: After extensive research of organizational requirements, member needs, and the landscape of online learning tools, I put together a strategic roadmap for the SEIU to assist them in defining what they needed. The roadmap helped them to determine requirements, including platform, content, and recommended site architecture; clarify next steps; budget for the project; and hire an agency to build the platform.
ABOUT
Get in touch!
natasha.lesser@gmail.com
410.303.5232
I'm a content and communications leader with over 25 years of experience in conveying complex information in compelling, easy-to-understand ways on multiple platforms--web, mobile, print, TV, video, and radio. I help people and organizations tell their stories and create engaging, user-friendly content, creative materials, and digital products.
Currently I'm a senior UX writer/content strategist at Roku. Before that I was a vice president at The Hatcher Group, a full-service, women-owned communications and marketing firm that works with nonprofits, foundations, government agencies, and other mission-driven organizations. Previous to Hatcher, I founded my own small consulting agency, Little Chairs, which focused on creating websites, developing UX and content strategies, and writing content.
I've also worked as an information architect, content strategist, freelance writer, radio reporter, producer, English teacher, barista, and museum guard. I have a B.A. in English from Amherst College and an M.A. from the University of Iowa, and I studied film and video production at the Maryland Institute College of Art. I currently live in Baltimore with my husband and two daughters and my dog Frances and I collect (way too many) little chairs. Before that I lived in New York City, Paris, Iowa City, San Francisco, and Washington, DC.
>My resume (PDF)